Companies develop their own unique strengths during their growth and operation. As the company continues to prosper, the brand is elevated and recognized more widely in the markets they participate in. Efficiencies are developed, staff become experts, the vision is adopted as a “Way of Doing Things”. Those strengths are strategic and unique to your operations.
Other companies compete against your strategic strengths and admire what you have been able to orchestrate. These other companies put a value on your strengths that only they can monetize.
When your organization or yourself is ready for a change, it is these unique strengths that a prospective buyer values most. On the Sell side or the Buy side, they add perceived value that enhances motivation to move forward.
Only the Buyer truly has a “feel” for these added values and they are different for each prospective buyer.
At M&A Evolution, we emphasize these values as part of the marketing process of your business. This becomes win-win. The Seller is able to realize a better value for the firm and the Buyer has the opportunity to gain these values very quickly without going through years of development, possible costly failures, and attempted duplication.
It’s not just the numbers – it’s the strategic advantages, the uniqueness, and the operational strengths that make for a successful transaction. The numbers support and validate the recognized value when you arrive at the closing table.